SEATTLE — It’s easy to
overlook the following of a product like Outlook, Microsoft’s email
program, if you haven’t spent any time working in a large company.
Sure, Gmail has its
converts, and many millennials shun email entirely for iMessage,
Snapchat and other alternatives. But the world still has plenty of power
email users and, for them, Outlook is as comforting and familiar as a
pair of fleece pajamas.
This is why
Microsoft’s release on Thursday of the first real Outlook for mobile
devices, including iPads, iPhones and their Android variants, is a
milestone. For Microsoft, it underscores how far the company has come
from the days when it tried to use its Office suite of applications, of
which Outlook is a member, to hurt Apple and Google Android devices by
not making the software available on them.
Eventually, the
company figured out it was only hurting Office’s profile among mobile
users by doing this, and finally made amends by releasing iPhone, iPad
and Android versions of Word, Excel and PowerPoint last year.
On Thursday, Microsoft
will announce that there have been 80 million downloads total of Office
applications for iPhone and iPad since March of last year and 250,000
downloads of its Office Android apps.
In a phone interview,
Julia White, general manager of the Office product management team, said
iOS and Android versions of Outlook were among her group’s most
frequently requested products.
Microsoft has had
crude iOS and Android versions of its email program available for some
time. The app, called OWA for Outlook Web Access, is in fact little more
than a gussied-up Web site made to look like an app. It lacks the
performance and features of a native email app.
Now, finally Outlook is a real mobile app. The product is based on the
code of an email start-up, Accompli, that Microsoft acquired
in early December. Although it isn’t clear yet how much Microsoft has
changed Accompli’s product, the fact that Microsoft is releasing an
Outlook app based on the software barely two months later is a sign of
how quickly the pace has picked up at Microsoft. Satya Nadella, the
company’s new chief executive, has made speed a priority at the company.
People can download
the Outlook mobile app free. Microsoft is aiming to get users,
especially business customers, to upgrade to Office 365, a subscription
service.
For some
professionals, the arrival of Outlook on tablets and mobile phones will
give them one less reason to use a traditional computer running Windows.
That’s not great for Microsoft, but at least they’ll be using Office.
No comments:
Post a Comment